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An effective optimization plan must include three main components: onsite SEO, social media marketing and backlinks. This short article will focus on the subject of backlinks and how they may be used to propel your website up the search engine ranking positions and widen your exposure.

What is a backlink?
A backlink is a hyperlink from an external source which points directly to your website or webpage. To help me explain this further I could add a link to Wikipedia from this article. If you were to click this link you’d be directed to Wikipedia and from my website. In doing this I’ve provided Wikipedia with a backlink. Similarly, if Wikipedia was to add a web link to my website on one of their webpages they would be providing me with a backlink. Backlinks can come from a selection of sources and we’ll explore many of the most commonly used techniques later in this posting.

Why are backlinks important?
Backlinks provide two main benefits for your website: firstly they assist in improving your search engine rankings, and secondly they provide additional exposure and usage of your website from external sources. Let’s look at each one of these benefits in more detail.

Backlinks act like votes for the reason that they indicate to the various search engines that the hyperlink provided must result in something of value and interest. A backlink is basically a way for other people to say they like everything you have to offer. In the event that you wrote articles that I felt would benefit my website readers I might decide to link to your site. If other webmasters read your article and also link to it you will soon have multiple websites all linking to the same page on your website. If this happened over and over again from many different websites it could indicate to the various search engines that the associated with page on your website must contain something that a great many other websites consider to be of value.

The more votes (backlinks) you have the popular your website will appear to be in the eyes of the search engines. However, it isn’t just the quantity of backlinks that is important it is also the quality of the source it is coming from. In the same way they would be in other voting situations, probably the most authoritative, powerful, influential and credible the voter may be the more beneficial the vote is to the recipient. One backlink from a well respected source can frequently be more valuable than many from poorly respected sources.

Backlinks are always considered with regard to search engine optimization nonetheless they likewise have another important benefit which is often overlooked and the relevance of which can be typically underestimated. When you can create various backlinks from various external sources which are pointing directly to your site you have much more potential for being found.

EASILY were to browse Facebook I might come across a page I love and in turn I might check out their website. I could be discussing something on a forum and read a fascinating comment from anyone who has a link with their website within the text. As their comment seems interesting I may have a look at their website. Therefore, backlinks not only improve your search engine ranking positions by also let you promote and emphasize the significance and quality of one’s website to a much wider and far reaching audience.

What factors influence the quality of a backlink?
As previously stated the standard of the backlinks you aim to achieve should be a top consideration when implementing your backlink strategy. In the nice days of the past of poorly functioning se’s, that were far too an easy task to bamboozle, the more backlinks you’d the higher you ranked. It had been pretty much as simple as that. However, with the search engines’ ever evolving within their ability to sniff out this sort of behavior there are now several things to consider when adding a fresh backlink to your website. Ultimately all of the backlinks you add ought to be from high quality websites and be varied in their source and link location. It is also important that your backlinks look natural within their source, anchor text, link location and frequency they are added.

Ultimately you should be targeting backlinks from authority websites. They are unfortunately much harder to encounter especially if you have a brand new site (which is why they hold more value). After all, why would a favorite and powerful hyperlink to your tiny little blog? But so long as the website you are linking back from is more authoritative than yours you will benefit from their superior power. The authority of a website can be crudely measured by assessing its Page Rank (PR) and domain age. Any website with an increased PR and domain age than you will be a suitable candidate for a backlink. However, if your site has a PR of just one 1 and you get a backlink from the website with a PR of 3 you will benefit but over time your PR will hopefully increased rendering backlinks from these sites less effective. Therefore, the bigger the PR, the older domain age and the more authoritative the web site is the better.

The theme of the website is also a significant factor to consider. Assuming you have blog about gardening and several other gardening websites connect to your blog it’ll indicate to the search engines that your blog is popular in this theme or niche. This will enhance your rankings as your website will appear highly relevant when keywords associated with this theme are searched for. Having links to your gardening blog from many other websites within this niche will also provide people with a pastime in your niche immediate access to your blog.

You may also desire to consider related niches as these will also be of great benefit. For a gardening blog you really should target backlinks from websites that focus on home improvements, bird watching, sheds, ponds or any possibly related topics. These will provide a varied backlink pattern that will appear natural without losing the focus of your theme.

Anchor text
The text that you use for you link is called the anchor text and it is used to add links within a webpage without breaking the flow of the content. When a search engine comes across a link it reads the anchor text and if you use related keywords inside your anchor text it’ll inform the search engines of the subject the link is related to. You need to use keyword rich anchor text that’s relevant to the destination of the hyperlink or the keyword you’re hoping to improve your ratings for. If I was creating a backlink because of this article my anchor text could be ‘backlink strategies’ or ‘why backlinks are important’ as these terms are highly relevant to the content of this webpage.

backlinks When links first started to appear within written web content terms were used such as ‘click here’ or perhaps a naked website displaying a raw URL. These were used as a ‘call to action’ to create it clear to readers a link was embedded within the words. But as people have become more acquainted with links in text this proactive approach is not really required. A lot of people recognize a link when they see one and there is no longer a need to use ‘click here’ as your anchor text. The only real time this might be relevant is if you are directing someone to a webpage concerning the term ‘click here’. Otherwise you need to more often than not use keyword rich anchor text as this is more relevant to the search engines and also allows your articles to flow more freely.